Stop paying per email

An active contact is any unique contact with at least one event recorded in the trailing 30 days — an email sent, a list change, an automation run, or a custom event. Dormant contacts (no activity in 30 days) do NOT count toward your active limit. This is a major advantage — competitors like Mailchimp and Klaviyo bill for all contacts regardless of activity.

There are no overage fees, your campaigns are never paused, and we never stop recording your website traffic. We'll notify you at 80% and 100% of your plan limits. If you exceed your tier, you simply move to the next plan on your next billing cycle — no surprise charges, no action required on your side. Traffic spikes are treated gently: one big month — a launch, a front-page link — won't move you up. We only ask you to change plans if you're over the pageview limit two months running, or more than 3× over it. Moving up this way is a plan change like any other. If you subscribed before plans unlocked different licensed capabilities, it moves you to the capabilities of the new plan: going from Lite to Starter or from Starter to Pro removes SSO and audit logs, going from Pro to Business removes nothing, and your workspace count never goes down.

No — Notifuse uses a Bring Your Own ESP model. You connect your own email provider (Amazon SES, Postmark, SendGrid, Mailgun, Mailjet, SparkPost, or custom SMTP). We never charge per email. With Amazon SES at ~$0.10/1,000 emails, a Starter plan user sending 50K emails/month pays roughly $49 + $5 = $54/mo total.

Not at all. Most users connect Amazon SES or a standard SMTP server — it takes under 10 minutes. We provide step-by-step guides and verify your configuration automatically. You can also start your trial and configure your ESP later.

During your trial, you get everything in the plan you picked. A credit card is required to start the trial — you won't be charged until the trial ends. Before the trial ends, we'll remind you to pick a plan. If you don't subscribe, your instance is suspended (not deleted) — your data is preserved for 30 days so you can reactivate anytime.

Yes, you can upgrade or downgrade at any time. Upgrades take effect immediately with prorated billing. Downgrades take effect at the end of your current billing cycle. If you subscribed before plans unlocked different licensed capabilities, you keep every capability and your workspace count for as long as you stay on your plan; changing plan, up or down, moves you to the capabilities and limits of the new plan.

Timeline entries are every contact interaction tracked by the platform: emails sent and engagement (delivery, open, click, bounce), list subscriptions, segment changes, automation runs, and custom events. If you exceed your timeline limit, you'll be auto-upgraded to the next tier on your next billing cycle.

Every page a visitor opens on a site you've added to Web Analytics. It counts once per page, not once per heartbeat — someone reading a single article for ten minutes is one pageview, however long they stay. Traffic we identify as a bot is discarded and never counts. Web Analytics is cookieless, so there is no consent banner and no sampling: the number reflects 100% of your traffic. And a visit from a contact you've identified doesn't also consume timeline entries — the same event is never metered twice.

Your data is hosted in the EU and we are fully GDPR compliant. All data is encrypted at rest and in transit. Each tenant runs in an isolated environment with a dedicated database. Every instance is backed up to storage kept separate from your server, daily and before each upgrade.

Yes — Notifuse is free to run and free to self-host, with no per-email, per-contact or per-seat fee, ever. Six capabilities need a licence key (see /pricing/self-hosted); everything else is free and stays free. Notifuse Cloud is the managed version for teams who don't want to maintain their own infrastructure: Starter and Pro include granular permissions, SES tenant isolation and template translations, and Business adds SSO and audit logs.

Data retention determines how long event logs, timeline entries, and email activity are kept queryable for segmentation. After the retention window, data is permanently deleted. Contacts themselves are never deleted. Longer retention is critical for year-over-year comparisons — that's why the Pro plan at 24 months is popular with e-commerce teams.